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Valuation · 2026-10-23

When the DCF and the peers disagree

Two of our notes show a large gap between the DCF and the closest peer, in opposite directions. Why we report the gap instead of averaging it away.

Two of our three notes contain a large gap between the discounted cash flow and the closest peer, in opposite directions. We report the gap rather than average it away.

CompanyPriceDCF base caseClosest-peer cross-check
CHH$105.64$43.58 (−58.7%)Wyndham multiples average $106.44 (+0.8%)
MZTI$104.47$160.33 (+53.5%)JJSF EV/EBITDA implies $113.86 (+9.0%)

The rating follows one rule: the DCF sensitivity grid. BUY if every cell sits above the price, SELL if every cell sits below, HOLD if the price falls inside. The peer comparison is a cross-check shown beside it, and a reviewer who weighted it differently could land elsewhere; the CHH note says so directly.

The useful move is to ask what each method has to assume. For CHH, at the same assumptions the DCF would reach the current price only if free cash flow were about $278M, 2.4x the trailing figure. For MZTI, the price implies a starting free cash flow of about $134M, 0.65x the actual. The peer numbers carry their own caveats: company-defined adjusted earnings that exclude costs our free-cash-flow basis includes (CHH), and a closest-peer P/E of 30.52x resting on depressed earnings (MZTI).

Related notes: Choice Hotels (CHH) · The Marzetti Company (MZTI)

Disclosures. Insights are commentary drawn from NovaRock’s published notes and the filings behind them. They are not research notes, they do not change any rating or fair value, and they are not personalized investment advice or an offer to buy or sell any security. Drafting uses AI-assisted research tools. Full disclosures are on our legal pages. Not marketed or offered to residents of India.

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